Nike opened a new retail store in the heart of San Francisco on Union Street to serve athletes throughout the community on May 17, 2014 and we were there to capture some images for their launch campaign, some of which are up in the store 🙂
The design of Nike Union Street embraces local connections and offers ongoing group training experiences geared towards women, like Run Club on Mondays and Saturdays, High Intensity Training on Wednesdays, Girl’s Night in Workouts, and weekend yoga classes. The new store also has services including head-to-toe styling, bra-fitting, pant-hemming, run analysis, access to NIKEiD, weekly Nike+ Run Clubs, and Nike Training Club classes with partner gyms, like Soul Cycle, and other locations in the surrounding neighborhoods.
When it comes to head shots, sometimes all you need to do is take a deep breath and smile. It’s natural to tense up in front of the camera sometimes, but all you really need to do is let loose your personality and the rest is easy 🙂 For this session, Brian did great following through with direction and some squinching (a term that portraitist Peter Hurley coined, although it’s an actual word in the dictionary, for the action of squinting your eyes in such a way as to portray confidence and self-assurance as opposed to the fear and uncertainty that you project when you stare wide-eyed at the camera) so we got through three wardrobe changes in half and hour.
Just a sneak peak at a project with Mini the other day 🙂